Promotional merchandise marketing is based on a simple principle, the more often the item, you distribute, is used for its key purpose, the more efficient your promotional merchandise marketing campaign will be. If a piece of promotional merchandise is used practically every day and the user is constantly reminded of the source of this product due to the logo on the front, this piece of promotional merchandise is working very efficiently.
When you think about it bags in general are used by a huge demographic of people on an everyday basis. So why wouldn’t promotional bags make for the perfect promotional product marketing tool. One thing that is important to consider when it comes to choosing promotional bags is its main purpose which is to grab attention and draw it to the advertising on the promotional bag.
Promotional bags come in all different styles, colours and sizes. From the smallest promotional shoe bags, to the largest promotional carry cases, what every type of bag your heart desires can be a promotional bag. Once your colour, style and size of bag is selected you then can think about how to compliment these already selected choices, with customisation. You don’t just want to put anything on any bag, you have to realise if a bag is a certain colour and style, and not every form of customisation is going to suit it.
The best thing to do when it comes to customising your bags is to follow fashion trends in styles and colourings. For example a popular combination this year is red white and blue to coincide with the UK celebrations of the queen’s 60th diamond jubilee. Many companies during this time are also incorporating the union jack into the designs, with some bags already coming pre-printed with a union jack design incorporated.
To justify the extra cost for a good looking promotional bag, over promotional mugs and pens, all you need to do is visit a trade show. You will see that yes there are plenty of people that are willing to take promotional mugs and pens, but then then put it in their promotional bag, already the function of the item is being used, and already your brand is being displayed on a wide area. Now if this person then takes public transport, already impressions from people seeing this bag are occurring whilst other items in the bag haven’t even had a chance to see the sunlight yet.
Promotional bags are arguably one of the best promotional products on the market, they have all the perfect qualities a promotional product should have, visibility, longevity and aesthetic quality.
